Design a campaign to modify behavior and raise awareness about a social issue you care about.
“Factory Farms Do More Harm” is a fictional campaign I created to bring awareness to factory farming and its inhumane practices. More specifically, I focused on animal products where animals are frequently abused and mistreated. I wanted to create imagery that was cute but also unsettling. I achieved my goal by designing a plump pig stuffed in a Spam can. This gets the viewer thinking about just what exactly is in the products they are consuming. To contrast this disturbing illustration I used a bright color palette that made the concept all the more unpleasant.
